I am a highly motivated individual who uses innovative approaches to improve workflows and teams.

I am strategic. I am resourceful. I bring campaigns to life.

I am always looking to find a better way.

A journey started in London, that took in Singapore and LA.
Built from the ground up at Emirates' HQ in Dubai.

Expanding on a company culture centred around customer service and an ambition to expand into new territories.

An in-flight look and feel that unified their brand purpose and core values.

Emirates

The implementation of a new brand extending far beyond the streaming service and across the entirety of ITV.

Incorporating various teams into the creative department, informing and aligning the marketing strategy.

Setting the workflows and art direction for all principal photography.

itvx

Oversaw the budgeting, photography and production for two original commissions each month.

Managed re-touching and stakeholders across multiple production companies and distributors.
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Streamlined the art-working process to create consistent audience touchpoints across digital, CRM, and social.
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BritBox

Fostering a culture of creativity through mentoring and leading by example across all campaigns.

Actively involved in various projects, broadening the department's scope.
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Consistently seeking and implementing opportunities to expand and grow skillsets.

Channel 5

Actively collaborating with clients and marketing departments to craft inspiring and exciting briefs.

Working across every medium and catering to every demographic.

Specialising in Entertainment, Travel, Retail, and Education.
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Campaign Examples